Tractor is a dynamic New York based fashion jeans wear brand. The business was started in 1997

by two entrepreneurs, Howard Mensch and Diane Kuczer. The two met while both were working

for the same company, HW Carter & Sons. The company was an old work wear brand, that they

repositioned into a fashion work oriented brand selling work fashion to Urban Outfitters and other

fashion forward stores throughout the country.

 

When their tenure there was finished, they quickly realized that between them, they had all the

components needed to start a fashion jeans business. Diane had a design background, and Howard

had a sales, marketing and retail background. So, they did some research in abandoned trademarks,

and found Tractor. They immediately re trade marked the brand, and launched Tractor Brand

Jeanswear in January 1998, as a juniors and girls fashion jeans company. Specialty stores and

boutiques throughout the country quickly snapped up the unique well fitted styles, and the

distribution grew into Department Stores such as Bloomingdales, Nordstrom, Von Maur, and

Neiman Marcus.

 

environment in 2008, they repositioned the company, and entered into a license agreement with

New York Poplin LLC, a Chinese owned entity, which also owns factories in China. This license

agreement has allowed Howard and Diane to concentrate on what they do best, design,

merchandising, marketing and sales. The end result of this license which is still in place today, has

created a vertical company, factory to store direct. Today Tractor is one of the most popular and

well known brands in the 4-14 girls market in the USA, with distribution in all the better

department stores and specialty stores.

Based on that popularity, a new Young Contemporary womens line was launched for Spring

of 2012 under the new Tractr brand. The line is marketed in better specialty stores throughout the

USA and Canada, and can be found on the web at www.tractrjeans.com, the new web site created

or the young contemporary customer.